Leet Speak Episode 2 - BAWLS Guarana CEO Hoby Buppert

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[Transcript]

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<Jonathan> Hello and welcome to another episode of Leet Speak. My name is Jonathan Windle and today we will be speaking with Hoby Bupert, CEO of Bawls Energy Drink. If it's okay with you, Hoby, I'd like you to start off with some basic information; where you grew up, where you went to high school, stuff like that.

<Hoby> Okay, I was born in Baltimore Maryland, February 19th 1973, and oldest of four kids. Went to the Gilman School Baltimore. When I graduated I went to Cornell University, went to the hotel school there. Majored in finance, then after I graduated I took some time off, actually, and studied at the Chinese University in Hong Kong.

<Jonathan> Oh wow.

<Hoby> Then when I got back from that my parents said I should get a job and so I pulled out the business plan for Bawls which I had done my last semester at Cornell as an independent study with the professor, moved to Miami and started the business.

<Jonathan> Awesome. Why Miami?

<Hoby> Two reasons; one because there is no real seasonality in Miami and I was just afraid if I started it somewhere up north, that if we got hit by a harsh winter [it could] hurt beverage sales inevitably. Although beverages like ours that are supplying caffeine don't really experience as much seasonality since they have more of a functional purpose as opposed to refreshment. But I didn't want to be hit with some.

<Jonathan> Well, right. If you can do both why not?

<Hoby> Exactly. And then also, the other thing, our main ingredient, Guarana, does come from South America and obviously there is a very large South American population in South Florida so I thought it would be a good place to start. Not that Guarana is very widely known now but it wasn't known at all back then, so we decided that it would be easier, but more likely that there would be consumers that heard of it.

<Jonathan> Wow you really like strategically planed your location then.

<Hoby> Well I did put some thought into it.

<Jonathan> Yeah. I've read that Bawls was not your first business endeavor. What were some of the other things you worked on?

<Hoby> Well you know. Just sort of your typical business I guess in that, you know, I had, I think, every summer from age twelve on a lawn cutting business. I guess pretty typical. There was one year where I did a—in the back of Popular Mechanics Magazine they had this thing where you could import all this stuff from Philippines and so I did that and sold that to, you know, friends and neighbors and stuff like that. That's pretty much it, I mean, as far as the ones I actually put some time and effort into.

<Jonathan> Oh okay. How old were you when you started up Bawls?

<Hoby> I was twenty-three.

<Jonathan> Twenty-three. And what made you decide that you wanted to sell soft drinks?

<Hoby> You know, I just happened to be—I think it was the timing of it. I actually did other business plans for other classes when I was at school, but Bawls just happened to be the last one that I did and so it was fresh in my mind. You know, as far as the soft drink business I really had no experience other then being a consumer.

<Jonathan> Sure.

<Hoby> But I can't stand coffee. One of my claims to fame is that I actually have never been into a Starbucks. So I just thought there was opportunity there to market a highly caffeinated soft drink that was not [coffee]. This was before energy drinks really existed at least in the US and so when you looked at the other caffeinated beverages—I went to school for instance up at Cornell and were not to far from Rochester where Jolt Cola is from, so I drank a lot of Jolt and I also drank Mt. Dew, but I was just getting older and they’re a bit sort of heavy and sweet and so I wanted something that was a little bit lighter [with] maybe a little bit more caffeine and so that's what I came up with.

<Jonathan> What was the hardest part in getting the company started up?

<Hoby> Probably the financing.

<Jonathan> How do you go about asking a bank for money to start a soft drink company?

<Hoby> It's tough. There is definitely a lot of risk there. I actually did go and speak to several banks and to some investment groups. I actually ended up getting a loan from Nations Bank which is now Bank of America. Luckily what happened was, or what I was able to do is I was able to get my parent collateralized loan form. But we had paid back the loan within two years. So it technically didn't cost anyone any money. Because they just had to put up some stocks and other stuff to secure it and that was it.

<Jonathan> So you were quite successful in your little endeavor.

<Hoby> Well successful enough.

<Jonathan> Where do you get equipment for a project like this?

<Hoby> Well we don't actually produce anything ourselves. What we do is we contact package which most companies do. Very few companies actually bottle their own products. Really it's only like Coke, Pepsi, and Cadbury Schweppes. You know most of the products you drink whether it be Snapple, Arizona Ice Tea, Bawls, Monster or any of those. What happens is there are different bottling facilities all around the country that have different capabilities for packages. Whether they be glass or cans. We ship in the raw materials. Whether it be the bottles or the syrup or the caps and then we buy line time.

<Jonathan> Okay.

<Hoby> So we schedule a bottling next Tuesday for twelve-thousand cases and they block off the time and produce it for us and we distribute from there.

<Jonathan> Do they also mix and create the product there as well or do you ship in that?

<Hoby> Well what we do in most cases [is] we have a base syrup which comes in one gallon jugs and it's a very highly concentrated syrup and then that's shipped in and they mix it to the specifications as we advise them. How much water they have to put in, how much sugar or sweetener that they have to add.

<Jonathan> Do you ever have any problems with that mixture coming back to you or are they pretty professional about getting it right.

<Hoby> They’re very professional and our quality control manual is pretty hefty and then also what happens is that for every production about once every hour they take a bottle or two from the line and those are tested during just to make sure all the levels are the same and then at the end of the production we are actually then sent bottles as well so we can test them in our own facilities. Very rarely there might be some variance. There pretty actuate but occasionally. You know most consumers wouldn't even notice a difference, but lets say there might be a batch where they add just—because there is usually a range that we will allow, for instance there might be one batch that has slightly to much, lets say, citric acid at the beginning, which isn't bad but the taste will be just a bit more citriccy then what it's suppose to.

<Jonathan> Okay. How long did it take you to come up with the name Bawls?

<Hoby> It was a name that I guess I sort of had in the back of my mind. It was a nick name my mother had for me for when I was a kid. It was for bouncing ball because I was always bouncing off the walls. If you look at the bottles design it actually sort of looks like a grip; it was also the idea was if you sorta put a bouncing ball inside the bottle it was sort of punching the bumps on the side.

<Jonathan> So that leads me to my next questions. Why the spelling that way?

<Hoby> Just to differentiate because it is a brand name so I wanted it to be more proprietary and you can't really trade mark a word like balls like that because it's too common of usage, so since we were creating around a specific brand—I mean it has the same sound.

<Jonathan> If it wasn't for branding do you think it would have been spelled B A L L S.

<Hoby> I don't know…’cause I was sort of--when it happened, I mean I like the spelling.

<Jonathan> Yeah I agree. I can't complain either. It's interesting. Tell me a bit about the process that you went into creating a recipe for Bawls.

<Hoby> Originally the idea that I had was going to do just a caffeinated beverage then in my research I found that Guarana was a natural source of caffeine so I liked that and I thought that was interesting and so I got some samples of Guarana soft drinks because Guarana soft drinks are very popular in South America, particularity in Brazil. So I sampled those and I thought those were a little on the sweet side and then I went to a flavoring company that develops flavors and told them what I was looking for and basically I went to their labs and spent a day with guys in white lab coats just tinkering with the formula until I came to one that I decided that I liked the best and that was it.

<Jonathan> How much does that process cost to hire someone to create a flavor like that. I'm just curious if you don't mind me asking.

<Hoby> It's really... I'm trying to think. It's... I don't think they actually charged me anything for it. As long as you sound like you’re serious and you can show them that you are really in this. For them they make all their money and obviously it was a good choice for them because we've been a client now of theirs for 10 years. We've bought a lot of syrups and they've made quite a bit of money off of us. For instance now they make new formulations for us all the time for different things we are interested in trying out. For instance our sugar free product or they have also done the flavoring for our frozen beverage the slurpy snow bawls. They did the flavoring for our mints. That's all free of charge because they make all their money when we buy the raw materials from them.

<Jonathan> And how did you come to decision to bottle the product in glass.

<Hoby> I've always like glass. There are certain things about glass.

<Jonathan> I know from a consumers stand point I like it better because it taste better to me then aluminum.

<Hoby> It affects the flavor and it also holds temperature much better than really anything else as far as if you have a very cold beverage in glass, it can hold its’ temperature for thirty minutes or more at room temperature, while a can looses its’ temperature within probably less than ten minutes. For that, I just like the look and the feel of glass. I mean obviously now we do have a can that we do use and it's just a different consumer. Originally we did the cans purely for events, particularly with paint ball a lot of times the venues don't want glass and so we developed a can basically just to give out, not to mention cans are cheaper although a lot more delicate than glass and so we did that. Then our distributors got a hold of them and were very excited about them so we just decided to sell them and actually the cans are doing very well and don't seem to be really hurting our bottle sales either it just seems to be a different consumer who likes the can.

<Jonathan> At what moment did you realize that your soft drink company was going to actually work for you?

<Hoby> Well I don't know. I think I always thought it was or else I wouldn't have done it. You know I think you sort of have to have that belief in order to make it through.

<Jonathan> Has the recipe for Bawls changed any over the years or has it pretty much stayed the same?

<Hoby> It's stayed exactly the same we haven't changed one thing.

<Jonathan> Umm I got to be honest with you here for a second. I'm personally not a huge fan of the flavor of bawls. Are there any new flavors that might be coming up?

<Hoby> Nope. I mean we really look at as Guarana is very similar in marketing as cola and you can do regular and diet. If you look at the cola business the only real success there has been cherry coke the rest of them all died off. I mean even diet coke with lemon has been discontinued, diet coke with lime. All those other flavors and they have tried to come out with but there is just not enough of a market there particularly for a company of our size to really put anything behind an additional flavor it just doesn't make sense.

<Jonathan> Okay. Fair enough.

<Hoby> So, I'm sorry, but the answer is no.

<Jonathan> It's not actually your guys’ fault. Your product reminds me of like a cream cycle, an orange cream cycle.

<Hoby> As a cream soda that's something because I can not stand cream soda.

<Jonathan> Yeah okay. Maybe I just have to drink more. Maybe that's it. So Guarana is the fruit that you caffeinate your beverages with. Where do you get that supply from?

<Hoby> Well our flavoring company sources that for us it does come from Brazil.

<Jonathan> Many people, have you know, embraced and love the name Bawls have you ever had any resistance to your product because of it's name?

<Hoby> Occasionally. I mean not very often. But usually we're able to get through that. Sometimes chain accounts just don't understand the name. If they take it too literally, we just have to explain to them and then usually it's fine.

<Jonathan> The first place I heard about your product was on Think Geek and how do you go from like Think Geek to mainstream grocery stores?

<Hoby> Well we were in mainstream grocery stores before Think Geek. Grocery stores make up the majority of our business. We really didn't go from one to the other. It's always been a good part of our business.

<Jonathan> How do you go about approaching the grocery stores to get your product in there?

<Hoby> We have sales staff that make those calls for us but then also a lot of the time our distributors have relationships with those chains already and it's just a question of getting it in front of the buyer and getting it approved.

<Jonathan> So again that sort of company that bottles and does everything else sort of helps you with that portion of it?

<Hoby> Well no. A bottler is different then a distributor.

<Jonathan> How many companies are in the process of getting your product from you to the stores?

<Hoby> The individual raw materials manufactures, the glass manufacturer, the cap manufacturer, the syrup manufacturer. They all send in their raw materials to the bottler and then from the bottler we then sell to distributors, then the distributors sell to the super market or the convenience store, which sells to the end consumer.

<Jonathan> What countries are your biggest buyers of your products?

<Hoby> Oh I mean the US is obviously the biggest and then after that Canada and then to a lesser extent Holland and Turkey.

<Jonathan> You do get over Europe then.

<Hoby> We do. But it's not something we're really focused on at all.

<Jonathan> Selling a highly caffeinated product such as Bawls, do you ever have to worry about any health side effects of your products?

<Hoby> As far as the caffeine content of the product, it's fairly, I mean, it falls within the guidelines given by the Food and Drug administration. We do have a warning on the back of the bottle. You know, it has the same caffeine level basically as a cup of coffee and obviously you realize how popular coffee is. So I don't think that is a big thing, but also our whole thing with the product is you drink bawls to wake you up, you don't drink bawls to be healthy. If you want to be healthy drink a glass of orange juice. It's not what its intention is and we really try to market it that way, that it's a highly caffeinated beverage that will keep you up and it's not something that—it shouldn't be the only thing you drink, but occasionally you can incorporate it into whatever else your drinking. For instance, patriotically at paint ball tournaments, which we do a lot of, where there is a lot of physical activity, we provide Bawls branded water as well as a give away just to make sure…

<Jonathan> Yeah make sure people are being hydrated.

<Hoby> Yeah. ‘Cause you can dehydrate yourself fairly easily with caffeine.

<Jonathan> Have you ever been approached by a larger company to sell?

<Hoby> No.

<Jonathan> Do you think you will ever sell out to one of the big companies?

<Hoby> I won't say never but we'll have to see.

<Jonathan> On a average day what is it like in the office for you?

<Hoby> A lot of my job now is management of our employees, our directory of sales, directory of marketing, director of operations, all report to me, so it's a lot of management of that. Anything you basically consider corporate stuff, legal matters, all those types of things all come across my desk. I mean, I'm still very heavily evolved in the marketing because that's the part I really enjoy the most. I have a lot of marketing materials and I approve most of the artwork and everything before it goes to print. I do a lot of that, but then also I'm probably gone or on the road maybe a third of the month either at Bawls sponsored events or visiting with our different sales people across the country, visiting our distributors, our top accounts, that type of thing.

<Jonathan> How many people did you initially start out with in your company and how many people do you have working for you today?

<Hoby> It was just two of us when we started. It was only two people for the first three years, now I believe we're up to twenty-nine.

<Jonathan> So I understand you are celebrating a tenth anniversary coming up here on November 14th.

<Hoby> Yes that's correct.

<Jonathan> How does it feel to have had a successful company for a decade now?

<Hoby> I don't know. I don't know if it's quite sunk in yet. But I'm glad now that we made it. But no, I mean it feels good and it's nice to see the progress and success that we've made.

<Jonathan> And tell me a little bit about the contest you're having for your companies anniversary.

<Hoby> Well we just thought, because we already get quite a few submissions from people who have written songs, made movies, built things, you know, chandeliers, and we just got a picture of someone who built a throne out of Bawls bottles, so we just thought it was a way to show case what our loyal consumers have been able to do with the product. It fits very well because for us the bottle is so tightly integrated into everything that we do, so it's a good way for us to celibate in years to show all the different interpretations and other ways that our consumers interact with the product.

<Jonathan> By the way I did love your companies hold music while I was waiting for you to pick up the phone. That was great.

<Hoby> You would be surprised at the number people that call and just say “put me on hold”

<Jonathan> Yeah... What do you have in store for the anniversary party in Miami?

<Hoby> I actually don't know because Sabrina (Marketing Director) has been planning it. She is supposed to get back to me with all the details so I actually have not been involved with that yet.

<Jonathan> Okay but it should be a good time.

<Hoby> Should be a good time, yes.

<Jonathan> Looking back at the past ten years is there anything that you would have done differently with the company?

<Hoby> Not really. There are certain things now in hindsight that I might have done differently that would have sort of maybe sped up our progress but at the same time they sort of needed to happen the way they did or else I wouldn't have learnt it. You know, I didn't have the knowledge to do it any differently at the time, so it's been quite an educational process and I think I have enjoyed it all. Yeah it might have been nice if we could have gotten to where we are a little faster, but then again, we wouldn't have gotten to do all the things we did.

<Jonathan> Well you certainly are here now.

<Hoby> That's fair.

<Jonathan> What do you think the next decade holds for the company, where do you see Bawls in ten years?

<Hoby> Where do I see Bawls in ten years. Well I think just sort of umm…because we have been very focused patriotically for the first few years very much on the gaming community which is still very important to us, and that we are now expanding it, and the past two years we have gotten very heavily into paint ball. And now also with the Sugar Free just because we've found that most paint-ballers and gamers don't really seem to care about sugar that much but I think our sugar free is even better then the regular, so we've been doing a lot of fashion related events which has been sort of interesting for us, just sort of have greater, wider mass-market acceptance. We've recently got into Target, also, with Sno Bawls becoming a Slurpee flavor. That’s, in my opinion, one of our greatest accomplishments just because Slurpee is only done by Coke and Pepsi and Craft Foods. Because Craft Foods makes crystal light and then all the other Slurpee flavors you see whether they be Pina Colada or Watermelon. Those are all manufactured by Coke or Pepsi, primarily actually Coke ‘cause they do all of them under the Fanta brand. So other companies rarely get, if ever get, the opportunity to get Slurpee flavors. For us, we have been testing now Slurpee for almost a year because we started in January so we just got approval for Slurpees number one area which is mid west region for them. And actually, believe it or not, a little tid bit for you is that the number one Slurpee market in the US is Detroit, Michigan; even in January its number one.

<Jonathan> Wow.

<Hoby> Well it's shocking because I mean there is a ton of stores in southern California, but even in southern California, Detroit still beats it. But yeah just building upon that and getting a wider distribution and greater...

<Jonathan> Greater acceptance... How did you get involved with the Penny Arcade Expo.

<Hoby> I don't know if I recall exactly. I'm going to guess that it probably had, you know, because a lot of times the way we find out about gaming events is that our loyal gaming audience just lets us know where they are going to be and where they would like to see us. So I'd imagine that's probably how it started and we reached out to Penny Arcade to find out how we could get involved. I mean our first real gaming sponsorship started with the CPL, and we were involved with them for quite a few years, and then we dropped their sponsorship two years ago.

<Jonathan> Every year at PAX you sell out of Bawls. Is this a problem at other events as well?

<Hoby> Now I will say that at Penny Arcade it seems to go. Because every year we do send more and we think we got it covered. You know the thing is Penny Arcade keeps growing so much so I think we sort of miscalculate every year. I guess it's a good problem to have. You know Penny Arcade has really grown so much.

<Jonathan> That's true. Do you think you will ever be able to bring enough?

<Hoby> We will certainly try.

<Jonathan> How much money does Bawls spend on game sponsorship each year.

<Hoby> I don't know. But it's quite, I mean we spend a lot particularly with our whole—most of the money would be going towards our LAN party sponsorships, because we sponsor just over fifteen hundred LAN groups, so that's a lot, and some of them meet once a quarter. The most we will sponsor is one event per group per month, and some do that and it ranges, and also our sponsorships do vary depending on the size of the event as well. So we do spend a lot of money on them, and also our whole gaming center sponsorship as well, so I don't know if I could put an exact dollar amount but it's—I mean as a percentage of our over all marketing I'd say I guess, I don't know, maybe thirty or forty percent.

<Jonathan> Quite a bit.

<Hoby> Yeah.

<Jonathan> Can you tell us a little bit about the Bawls gaming and Paint Ball websites and what their goal is.

<Hoby> Well it's just sort of a way for us to get information about our involvement with those two communities out to the public. Originally they were actually part of our main website but we spun them out because as we were becoming bigger and wider audience, some people coming to our website got a little confused by all the gaming and paint ball stuff so we just thought it was better to sort of spin them out and have a more dedicated web presence particularity to each of those groups.

<Jonathan> What was your favorite soft drink as a child?

<Hoby> Probably Dr. Pepper. We weren't really allowed to drink soft drinks very often but occasionally. I do have one memory of, I don't know I couldn't have been very old, maybe 10 or 11, I went down, I was able to walk to the market. I think we bought a six pack of Dr. Pepper and I think we drank the whole six pack in like a hour.

<Jonathan> Wow... As you mentioned you don't like coffee I have to agree with you that stuff is pretty gross. What is it that you hate most about coffee?

<Hoby> The breath. Coffee breath I just find disgusting. So one, I don't like talking to people who have it and there is just this smell I just don't like it, and also like if I've—‘cause I have tried coffee before, but just my own breath primarily, I just can't stand it.

<Jonathan> How much Bawls do you drink per day?

<Hoby> I usually…anywhere from two to three bottles of the sugar free per day, and I usually try to have my last bottle by three or four.

<Jonathan> Three or four…so it doesn't keep you up?

<Hoby> Yes and then actually people in the office also notice if I've gone over my limit if we're in a meeting and they can tell if I can't sit down and I'm talking to much and you'll hear something like: “How many bottles did you have today?”

<Jonathan> Is that a problem in the office place, people getting wired on caffeine?

<Hoby> Occasionally. It just depends if it's a very busy morning or day. I do like the taste of it so sometimes it gets a little ahead of me.

<Jonathan> Is there any over beverages besides coffee that you just can't stand?

<Hoby> Well like I can't stand cream soda, which I think is a bit odd because with Bawls the flavor profile is very similar to cream soda, but I guess different enough that I don't notice it.

<Jonathan> Do you like tea?

<Hoby> Hot tea? Yes. Well my wife was a coffee drinker until we met and now she is a big tea drinker.

<Jonathan> Ahh. That's good to hear. Bawls has obviously strong ties to gaming and technology. Are there any games that you enjoy playing yourself?

<Hoby> Yes but not really…I guess the games that... Like my favorite game that I actually play all the time; have you seen the Atari consoler?

<Jonathan> Oh sure.

<Hoby> I love the old Atari games and I can play Space Invaders for hours and I do have a Gamecube and I play Pac-Man on that, Legend of Zelda; I play the simpler games. I actually usually don't talk about gaming. I don't have the time to learn Counter Strike. I've tried playing but it's always sad, and I've tried Halo, I've tried all those games. I like simple games. There is so much other stuff I just don't find it relaxing and I end up getting very frustrated with those games. So I like very simple games.

<Jonathan> Not a big fan of the FPS then.

<Hoby> No. No First Person Shooters. Their just not my thing.

<Jonathan> And do you paint ball at all?

<Hoby> I have and I do but again I'm not so great at it, but I'm much more willing to get into paint ball then gaming, because when we go to paint ball events then I will play. Gaming events I usually stay away ‘cause their like ‘oh come on play’, I'm like no, I don't feel like embarrassing myself completely and getting beat by all of you.

<Jonathan> Well. Maybe you should bring…they have the dual Atari controllers and you should bring like Space Invaders or something and challenge people to that.

<Hoby> Space Invaders I actually think I could clean up. No I could clean up on that one. I got that one down. But uh, occasionally when I have been to like a gaming center you know one where they’re playing—there was one where I think I even told them I was really bad I really didn't really feel like it, so they made the rule that I could only be killed with a knife and I was still dead in like a minute.

<Jonathan> What is your favorite color?

<Hoby> Blue

<Jonathan> What has been the most memorable moment in your life thus far?

<Hoby> Wow that's a tough one. I mean it's tough to pick. I don't know if I can answer ‘cause there are different moments that are memorable for different reasons. I'm going to say meeting my wife.

<Jonathan> Who has been the most influential person in your life thus far?

<Hoby> Probably my wife.

<Jonathan> Your wife.

<Hoby> She started the company with me.

<Jonathan> Okay. How long have you known your wife and been married now?

<Hoby> We've known each other for fifteen years and we've been married for... We've just had our sixth anniversary.

<Jonathan> Wow. You guys ever have any disagreements about the company or are you pretty much in sync with that.

<Hoby> Maybe a little. Nothing major, but if anything it's more—she's on the operational side. Production and things like that. I'm more on the sales and marketing side. So sometimes there if we're making sales deals and production has to keep up and we'll make promises. Sometimes production is not so happy about and time lines that they have to stick to. But I mean it's just little stuff nothing major.

<Jonathan> Presuming that there is an after life. What would you like your afterlife to be like?

<Hoby> I guess I'd just like it to—I don't know. I think I'd just like it to be over. That's it.

<Jonathan> Do you own any pets?

<Hoby> No pets. Nope. I travel too much. The pets would be very lonely.

<Jonathan> What is your favorite movie?

<Hoby> Oh... That's a tough one. Let me think about that one and come back to it.

<Jonathan> Okay. What is your favorite food?

<Hoby> My favorite food. Aaah I mean I do love cheese a lot. In all its forms.

<Jonathan> What kind of music do you listen to?

<Hoby> All sorts. I have my iPod and like three thousand songs on it, so it really ranges. I like all sorts of alternative music. Probably one of my favorite ones I'd say would be Sting. I don't know I really have a wide array of music that I like. There are very few things I don't like. I will say I'm not a fan of country music really and I've tried I just don't like it.

<Jonathan> If you could have any other job in the world what would it be?

<Hoby> Well I mean I still think I would have started a company. I mean there are lots of other you know ideas and concepts that I've had or have. You know I would have started something else. I don't know if I can say exactly what it would have been. But I'm sure I would have done something else.

<Jonathan> Running a company is in your destiny.

<Hoby> Yes.

<Jonathan> Alright well that's all I have for you.

<Hoby> Okay. Oh and I have my movies. Actually it's funny because I just actually did a thing that was my favorite movies, so I just looked it up to see what I wrote, ‘cause I couldn't remember. You called and I was like wait I just did this, I know what my favorite movies are, what are they? Actually I put down four. I put down The Jerk with Steve Martin, one of my favorites, Best in Show, Scary Movie the original one, and Tommy Boy.

<Jonathan> You like the comedies then.

<Hoby> I do.

<Jonathan> Yeah okay. Well thank you very much for taking the time out of your day to speak with us and...

<Hoby> Defiantly. Thank You.

<Jonathan> And I look forward to seeing how your company does in the future.

<Hoby> I was going to say if we ever decide to come up with a new flavor I'll make sure you are on our testing list.

<Jonathan> Haha. That would be great. And I'll look forward to seeing at least your company being represented at Penny Arcade each year ‘cause I'm over here on the west coast. Thanks again and have a good afternoon.

<Hoby> Thank you.